PENN STATE FOOTBALL
BRANDING
DESIGN
LOGO
PRINT
During my junior year of college, I was given the opportunity to intern as a graphic designer for Penn State Football. I worked closely with Michael Hazel, Director of Football Operations, and Andy Frank, Director of Player Personnel, to execute campaigns for promotional pieces sent to Penn State Football recruits.
brand guidelines
I learned to work within brand guidelines to maintain consistency within the current visual communications of Penn State Football. These designs leaned heavily on the Penn State Football brand colors. The “hero” image is always silhouetted with predominantly white and grey backgrounds. The images are then bumped up in contrast to create dramatic lighting.
