movin' on
BRANDING
DESIGN
LOGO
MOTION
Penn State’s Movin’ On Music Festival is the largest student run music festival in the country. I was responsible for the main identity re-branding of the festival that involved motion graphics work and collaborating with staff designers to produce a style guide for the new identity.
THE BRIEF
Celebrate 40 years of Penn State’s annual free music festival with an updated timeless design that will be used for years to come.
THE solution
A logo that felt familiar yet contemporary with a careful consideration on the type and imagery relationship for uniformity and balance.
