KELLY'S WORLD
BRANDING
DESIGN
LOGO
Kelly's World is a local band that blends jazz, folk, and world music. They sought a logo that echoed the diverse, soulful sound of their music without resorting to literal imagery like musical notes or instruments.
DESIGN EXPLORATION
I began with five distinct design directions, each exploring varied levels of expressiveness. The focus was on humanizing the typography, allowing the text itself to convey the emotive and eclectic nature of the band.
REFINEMENT & FINALIZATION
Through collaborative feedback, each revision honed the balance between expressive design and clean, impactful typography.
